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DSSundowner

DISNEY

Light up the magic, feel the wonder!

(Client)

Disney

(Year)

2023

(Services)

Brand Experinces 

BRAND EXPERIENCE

Disney’s newest Primark collections launched with a magical back-to-college campaign, reaching millions of 18-25 year old shoppers.

To make Stitch and Mickey Mouse stand out during the busy season, we created the Disney Sundowner—a serene summer send-off for influencers and fans. Set in a Central London venue transformed into a tranquil beach escape, the event featured golden hour photoshoots, themed yoga, collection try-ons, character meet-and-greets, and delicious snacks, inspiring attendees to refresh their college wardrobes with Disney magic.
 

I developed a bold typographic layout for the event, ensuring that the design not only stood out but also led the viewer’s eye through the message with ease. The visuals were crafted with dynamic design elements that drew the audience in, capturing the lively spirit of the event and showcasing Disney’s distinctive charm and playful nature. Familiar imagery strengthened the emotional connection with the audience, while bright, contrasting colors ensured prominent visibility throughout the event. By departing from conventional color schemes, the event adopted a fresh, welcoming, and less corporate feel—critical elements in boosting audience engagement and capturing the essence of Disney’s magic.

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