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BET MGM

Sports Welcome Offer

(Client)

BET MGM

(Year)

2024

(Services)

Above the Line, Digital ,TV,OOH, Design

DYNAMIC
Campaign

In 2024, BetMGM aimed to build on the success of its launch campaign by highlighting why it's a better choice than competitors.

If the first campaign was about telling people in the UK that BetMGM, with all the glitz and glamor of Vegas, has arrived. Then the second campaign had to show why BetMGM was a better choice than its competitors. This campaign demonstrated just how much BetMGM has to offer – ‘its all action, all the time’. 

To stand out and maximize visibility for the sporting event, I developed a dynamic, eye-catching campaign across both print and digital platforms. The visuals were crafted to immediately engage the audience, using images that conveyed excitement and suspense. The bold layout of the ads felt welcoming, while the carefully selected imagery evoked a strong emotional response from viewers.

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City Billboard Mockup 1
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