To cut through the noise of other skincare brands, I created an attention-grabbing campaigns across print and digital outputs. 

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The visuals were built to resonate instantly and inform the target audience. Using a bold, vibrant style layout makes the brand feel approachable, while relatable, fashionable imagery strengthens the connection. Moody, contrasting stylistic images ensured standout visibility across all touchpoints. By stepping away from the traditional palettes, the campaign feels fresh and friendly and helps create and pulls a new target market into the brand while keeping the attention of the original audience.

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Working across Pos, print, and digital outputs, the brand presents itself in a strong, stylish visual element. I have had the opportunity to refresh the brand by implementing new fonts across digital and print, evolving the brand with a more luxury feel, and keeping it in line with its stylish inspirations from the CEO. Alongside this, I had the privilege to work beside and art direct photo and video shoots, choose and implement the vision I have for the brief, so that the wider team can use the content captured across the relevant platforms or outputs.