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TLC
Increase sales, engagement & loyalty.
(Client)
TLC
(Year)
2023
(Services)
Print, Digital, Art Direction, Design, Copy Writing
REWARDING RESULTS FOR REMARKABLE BRANDS.
Increase sales, engagement & loyalty.
Working on several brands across a rewards-based campaign. During this time I was working on the brand from idea right through to production as the art director, designer, and copywriter, seeking help or consulting with other creatives and designers when needed. These briefs were a fast turnaround, normally within a day, and presented to the client the next day.
I would get an understanding of the brand by creating a mood board of their past campaigns and using what I have found to keep the idea in line with the brand and the look and feel. Using what I found out from my visual research, I tried to implement certain parts of the work, i.e., parts of the packaging and strong brand elements to help create a seamless look and feel.
I worked on many different brands during this time, from food to beauty and transport, all following a similar process with some brands asking for gamification story boards.
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