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VODAFONE
Our best ever network
(Client)
vodafone
(Year)
2023
(Services)
Print, POS, Digital, Design, Event
Event
Design
Vodafone showcased its Wimbledon partnership by transforming flagship stores into vibrant summer garden displays, encouraging social sharing among staff and customers.
Inspired by Wimbledon’s iconic English garden setting, the shopfronts featured gridded mesh structures adorned with flowers, topiary, and vines, seamlessly integrating Vodafone branding with the tournament’s charm. This immersive display captured the essence of summer and brought the excitement of Wimbledon to life.
For the new season of Wimbledon, I designed a dynamic window display at the Vodafone shop in Wimbledon, incorporating tennis-themed elements to create an energetic, eye-catching scene that captured the spirit of the event. The goal was to create an action-packed display using tennis-related elements.
The visuals were crafted to instantly connect with the audience. Through scale, I experimented with tennis equipment, typography, and layout to make the store feel more engaging and inviting, while relevant imagery deepened the connection to the current events. Strong, contrasting colors ensured high visibility throughout the store. By moving away from traditional designs, the campaign felt fresh, youthful, and less corporate.
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